Blood donors are needed urgently to save lives

British Second World War poster by Abram Games. The poster appeals for blood donors. Graphic image of a Second World War Soldier's head and helmet. A red tube protuding from the text in the centre and also from the head of the soldier is positioned horizontally across the sheet on a dark background to look as if the soldier is receiving an emergency blood transfusion. Bright text in pink and red ink appear across and below the graphic image.
Abram Games (1914-1996) was one of the most influential graphic designers of the twentieth century. In a career spanning six decades, he designed posters and advertising for clients such as Shell, Guinness, British Airways and the United Nations. In describing his role as a poster artist, he said, 'I wind the spring and the public, in looking at the poster, will have that spring released in its mind'.