God bless dear Daddy who is fighting the Viet cong and send him Oz

This poster is an appropriation of a Norman Lindsay First World War recruitment poster, `God bless dear Daddy...'. From surrounding darkness, a light shines on two figures, a girl praying at the knees of her mother for her father away at war. Instead of the words 'fighting the hun and send him help' of Lindsay's work, it says 'fighting the Viet Cong and send him OZ.' Lindsay's poster was intended to persuade its audience to go to the First World War while Sharp's poster is an advertisement for OZ magazine - Sharp provocatively using the well known First World War poster to draw attention to the satirical magazine.

Sharp was the art director for the original Sydney OZ magazine (1963-1969) and then the London edition (1967-1973); the magazine attracted controversy in both cities. This is an early example of Sharp's use of well known historical or pop culture imagery in his work. He became a leading proponent of the visual culture surrounding the 1960s counter culture internationally. He was an avid collector of cartoons and posters from the early 1920s in Australia and this is a striking example of how he would appropriate them in his own work, often for satirical purposes.