Ho Chu Tich Den Tham [President Ho calls on a peasant family]

A poster depicting Ho Chi Minh, know as 'Uncle Ho', visiting a peasant family. He is seen holding a baby, while surrounded by a farmer, his family and his animals. During the 1950s and 60s in Vietnam, poster artists often worked in a social-realist style promoted by the state, with art serving propaganda purposes. The most important and patriotic subject matter in posters was realistic portraits of peasants, workers and soldiers. Ho Chi Minh, in particular, felt that art must 'speak to the masses' and artists took on a new role, fighting in the struggle for independence and national liberation. The posters were important in an ideological campaign that sought to promote a high regard for labour, collectivism and patriotism, during a period of socialist transformation and cultural revolution in Vietnam.