Will they never come?

Depicts a British soldier with a bandaged head standing over the body of his comrade, who has been fatally shot. Blood pools from the dying man's head into the snow. Although the surviving soldier is alert, and holding his gun warily, he is staring into the distance as though he is thinking of the men back home. His gaze is directed towards the upper right corner, in which a photograph is displayed of a crowd attending a sports event. This is a grim image, and was unusual in its emphasis upon the realities of warfare. While this poster was later reprinted by the Parliamentary Recruiting Committee, it represents a strong break with the usual messages conveyed by the British government about the war. Other British recruiting posters, which were mostly produced by the Parliamentary Recruiting Committee, did not depict war in such a straightforward manner, instead focusing upon notions of duty, or presenting hyperbolic representations of the German enemy.

This poster was a template for a later Australian poster, titled 'An appeal from the Dardanelles: will they never come?'