This is what we are fighting for

Australian war loan poster depicting a peaceful country scene. A man mounted on a white horse, face shaded by his hat, observes a horse drawn harvester move through a large field of golden wheat. A homestead placed against a row of trees sits in the background. The remaining text reads 'Invest in the war loan: your security is Australia's'. The image occupies the top half, and the text runs from the centre to the bottom of the poster. A white border frames the whole.

Most countries involved in the war realised that they would need more funds to resource their campaigns, so many developed war loan programs. These programs encouraged the population to purchase government war bonds which would be repaid with interest, and assist the war effort. These loan subscriptions have been estimated to have covered 60 percent or more of the cost of the war in Germany. War loan posters were produced in great volume during the First World War. Posters often combined patriotism with notions of responsibility to inspire the populace to financially back the war.